These articles are provided to help you become informed on how the SEO and SEM processes work and what they can do for your site.

 

 

SEO - search engine optimization

Can be defined as the art of knowing what to do to a web page so that it achieves it's maximum possible ranking on search engine results pages (SERPs).

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SEM - search engine marketing

Includes SEO but also things like Pay Per Click, Analytics, Split testing, conversion optimization, etc.

 

 

So SEM is a superset of activities that includes SEO.....

The list of articles below represents some excellent content to help you understand the above two topics:

Search engine ranking improvement

 

Improve search engine ranking

 

If you are interested in understanding what things need to change on your site to attract more visitors, simply click on the button below to request a free site evaluation.

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