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These articles are provided to help you become informed on how the SEO and SEM processes work and what they can do for your site.
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SEO - search engine optimization
Can be defined as the art of knowing what to do to a web page so that it achieves it's maximum possible ranking on search engine results pages (SERPs).
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SEM - search engine marketing
Includes SEO but also things like Pay Per Click, Analytics, Split testing, conversion optimization, etc.
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So SEM is a superset of activities that includes SEO.....
The list of articles below represents some excellent content to help you understand the above two topics:
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